MD Lab explores the issues and the new scenarios of the world of materials, product design, architecture, and communication so as to effectively connect theoretical contents with practical applications, without neglecting the fundamental importance of the relationship between user and product or between user and space.
In these areas, the structure of the MD Lab proposes the study and development of ideas, projects and products - together with innovative process procedures – focused on the needs of institutions, associations, manufacturing companies that aim at raising the level of competition in the markets by adopting, at the same time, a strategy of social responsibility collaborating and supporting the University research.
In parallel to the research and design activities, MD Lab deals with media relations and cross-media communication (through the production of innovative, cultural and narrative formats related to materials, products, systems for design and architecture) and the planning of initiatives and events for the Department of Architecture of the University of Ferrara and for Institutions and private Companies ensuring the coordination and management of the entire process (from concept to the development of contents, from the organizational and executive stages up to the promotion and dissemination of the results achieved).
Communicative action of MD Lab aim at - in addition to the dissemination of results within the various traditional publishing format of design, architecture, interior design - the self-management and dissemination of the same contents through digital channels directly promoted, coordinated and provided by the network of MD Lab, such as materialdesign.it, architetturadipietra.it, and xfafx.it, capable to reach a wide and qualified reference audiences.


The products and services offered by MD Lab is shown below.

Research

Design

Human Oriented Research

Ergonomic Design

Usability testing

Training

Cultural events

Exhibitions

Texts

Web reference

Photography and multimedia

Graphics

Press office activity

PR care